Blogging On a Sunday
Aug. 12th, 2007 05:03 pm Its official. After growing rather suspicious over the last few months, I was becoming very concerned that the rumours were true -- that people don't read livejournal on the weekend.
So this morning I participated in my favourite activity: getting up at 8am to smash statistics together from random livejournals while procrastinating doing something completely different (writing that long overdue OPEC paper for MUN)!!
If you're curious about the mechanics behind my brilliantly conceived research project, you can read more about it here.
The bottem line is that out of 25 randomly generated livejournals, 18 were too crappy to have enough entries / comments in the last two months to be of any value. But of those remaining seven, the HIGHEST proportion of average comments received on Saturday to those received during an average weekday was 73%. The median was 52%.
So basically, your entries on the weekend will get half as many comments on average as those you make during the week (from which we extrapolate that half as many people will ever even see your entry on the weekend, since we have no reason to believe there's a disconnect between reading and commenting here).
HOWEVER, then I ran myself. And _I_ have 30% more comments on average per entry on the WEEKEND than during weekdays!! ...but I think that maye be because my entry about Mackeson Triple Stout got the most comments of any entries I made in the last two months and fell on a Saturday.
Further Reading
More Detailed Write-Up of the Experiment
The Data
Other Similar Studies